At St Eval, trust matters. Everything we share – from product stories and sustainability updates to offers and wellbeing inspiration – is guided by a simple principle: it must be honest, responsible and respectful.
As a certified B Corp, we believe marketing should reflect our values just as much as our products do.
We Communicate Honestly
We are committed to clear, truthful communication.
- We do not exaggerate or mislead.
- Any social or environmental claims we make are carefully checked and supported by reliable evidence.
- If we work with partners, influencers or sponsors, we will always make that clear.
- We ensure our claims reflect the true scale and scope of our actions, whether they relate to a specific product or our wider business.
- We won’t leave out important information that could affect your decision-making.
- Where possible, we share further details about how we measure and report our sustainability progress on our website.
We Take Sustainability Claims Seriously
We know that environmental claims carry responsibility.
- We avoid vague language such as “eco-friendly” or “green” unless we clearly explain what we mean.
- We do not highlight one positive attribute while overlooking wider impacts.
- If we talk about carbon neutrality or net zero ambitions, we explain what actions we are taking, what role offsetting plays, and over what timeframe.
- If we share future targets, we state the baseline and assumptions behind them.
Put simply: we do our best to ensure our sustainability messaging is as thoughtful as our sustainability actions.
We Respect Our Community
Our marketing is designed to inspire, never to pressure.
- We avoid targeting vulnerable groups inappropriately.
- We do not use manipulative digital tactics.
- We clearly identify commercial communications and promotional terms.
- We only collect and use personal data responsibly, in line with data protection laws.
- We aim to make our communications inclusive, accessible and respectful.
We also welcome feedback and value open dialogue with our community.
We Use Digital Tools Responsibly
Technology evolves quickly, and so do we.
If we use AI tools to support content creation or targeting, all outputs are reviewed by a member of our team to ensure they are accurate, fair and aligned with our values.
We Compete Fairly
We focus on telling our own story rather than criticising others.
If we make comparisons, they are based on objective, factual information and we are transparent about the basis of comparison.
We Hold Ourselves Accountable
All marketing communications go through an internal review process before publication.
Our PR & Ethical Marketing Policy is approved by our Board of Directors and reviewed annually. We also align our practices with UK advertising standards, environmental marketing guidance and data protection regulations.
If you ever have concerns about our marketing, we encourage you to contact us. We take feedback seriously and will always review it carefully.
Why This Matters
Ethical marketing isn’t a campaign for us, it’s part of how we do business.
As a B Corp, we are committed to balancing purpose and profit, and that includes how we communicate with you.
We believe trust is built through transparency, consistency and care, and we will continue to hold ourselves to that standard.